BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

Search tips


Showing 1 - 9 of 1007 items

BP : The best and worst of graphics

BP manages to get its formats right and wrong in the same story.

Bosch : Expert profiles

Skilfully written and presented profiles effectively introduce the scientists and engineers at the German engineering company.

Deutsche Telekom : Chatbot-style answers to common questions

An automated FAQs generator effectively saves a company money and its website users time

Aviva : Corporate values in the real world

The UK-based insurance company illustrates its corporate values online by using relevant examples and engaging videos.

Maersk : Unrealistic filters

An online date of birth tool that allows for improbably aged job candidates illustrates the importance of setting realistic limits on filters.

BASF : Preferring not to personalise

The German chemicals giant has dropped a careers-related online personalisation tool from a recent website redesign

LVMH and Mercier Champagne : Sustainability messaging lacks fizz

Parent and subsidiary companies fail to keep their offline and online communications consistent  

Vinci : Making sense of search results

French construction company Vinci cleverly uses visual elements to make its corporate website's search results listing easier to digest

Barclays Center : Accessibility add-on

An accessibility widget is a potentially useful shortcut for compliance, but the ideal approach is to build accessibility into the fabric of a site's design