BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Target : Enriching job descriptions

The US retailer’s online job descriptions have engaging supplementary videos and links to other useful material for jobseekers.

GSK : Addressing jobseekers’ Covid concerns

The pharmaceutical giant complements its Covid hub with a page to attract job applicants during the pandemic.

Goldman Sachs : Daily videos highlight people and trends

The US investment bank proves that online videos don’t need high production values to effectively convey knowledge and expertise.

Nike : Presenting sustainability targets online

A colour-coded targets summary helps visitors see at a glance whether the company is on track with its sustainability goals.

Netflix : Zoom-style results videos offer breadth and depth

The US streaming giant’s detailed quarterly earnings video interviews provide a number of lessons for web managers and investor relations teams.

HSBC : Coordinated customer routing

Banking giant shows the power of a joined-up, user-centric approach to helping customers get in touch or log in

Pfizer : Clear language from the CEO

An online message from the CEO of the US-based pharmaceutical giant promises – and delivers – clarity on the timeline for a Covid-19 vaccine.

Glencore : Answering criticism openly

'Ask Glencore' is an example of a trend for companies to be more open about controversies on digital channels.

Apple : Grade A environmental report cards

Product-specific environmental report cards are clear, detailed and persuasive.