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BBC : Design disturbs a story

An article's intrusive design makes it hard to read.

KFC : Not catering for journalists

KFC’s response to its chicken supply problems in the UK has been admired – at least for customers. But it has not put much on the menu for the media.  

Bill & Melinda Gates Foundation : Answering tough questions

A blog-format annual letter is used to tackle contentious issues head on in a detailed yet visually and editorially engaging way.

Intel : Initial confusion

Using abbreviations for job locations risks being lost in translation.

BNY Mellon : Hamilton the quiz

BNY Mellon uses a simple quiz to test people on its founder.

SpaceX : Propelling jobseekers

An embedded live video of a rocket launch ends by encouraging jobseekers to explore the Careers section of the corporate website.

Facebook : Unfriendly engagements

The social media giant responds personally to the negative comments it receives to its ‘hard questions’ posts.

Deutsche Telekom : Experimenting with a chat bot

Using an innovative way to communicate with jobseekers brings mixed results – but some promise

Bayer : Selling the company virtually

Bayer has intriguing VR videos in its careers app.