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Alibaba : Skilful journalism makes corporate news engaging

The Chinese e-commerce giant’s corporate news microsite is likely to be useful for the professional media and interesting to general audiences

The BBC : A choice between short and long-form analysis

Simple links allow users to opt for summary, in-depth or video analysis of a particular topic

IBM : A smart campaign page?

IBM has a sprawling web estate with many blogs dotted around it – and a page which tries to bring order to the disorder

Swiss Re : Engaging CSR contacts

Named contacts for queries are highly visible throughout an insurance giant’s online corporate responsibility section

Pfizer : One stop shop for journalists

Pfizer has a simple page pointing to a mass of useful information for the media

Starbucks : Sweetening jobseekers with a personal message

A simple personalisation feature creates a customised welcome

Unilever : Helping customers get in touch, worldwide

Unilever makes it easy for customers on its global site to find local brand contact details

Credit Suisse : Serving jobseekers with a tennis ace

A Swiss financial services giant uses its sponsorship deal with Roger Federer to attract jobseekers

Duke Energy : Excavating the past to illustrate the present

Duke Energy has found a new way of engaging visitors by looking to the past