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Unilever : Helping customers get in touch, worldwide

Unilever makes it easy for customers on its global site to find local brand contact details

Credit Suisse : Serving jobseekers with a tennis ace

A Swiss financial services giant uses its sponsorship deal with Roger Federer to attract jobseekers

Duke Energy : Excavating the past to illustrate the present

Duke Energy has found a new way of engaging visitors by looking to the past

BlackRock : Bad and good personalisation on one Careers site

The US investment manager offers vacancy listings personalised in two ways – but only one of them is useful

Kering : Changing the job search comes at a cost to usability

Kering’s previous job search tool was an example of how to make things easy for jobseekers – but its latest version does not match up  

Salesforce : Serving customers with high-quality videos

Glossy production values combined with a sense of authenticity build credibility

Vale : Whistleblowing made easy

The Brazilian mining giant has an exceptional ‘make an allegation’ section

Lloyds Banking Group : telling CSR stories close to home

An interactive map helps visitors find nearby projects supported by the bank

Royal Bank of Scotland : Explaining your company's recent past

A page promoting the UK bank’s ‘turnaround story’ since the 2008 financial crisis is notable but could go much further