Our thinking

Insightful commentary, practical analysis and stimulating observation

From bite-size Tips to more in-depth Commentaries, our archive is an invaluable resource for online comms professionals

From the macro view to the micro, from the executive helicopter to the digital manager’s desktop, Our thinking spans the online corporate communications universe to provide stimulating comment, analysis and practical insights from our team of experienced consultants and writers.

Continuously added to, Our thinking encompasses the collected wisdom, and occasional wit, built up by Bowen Craggs over the course of analysing and observing websites, social media and digital channels over more than 15 years.

Thought leadership from independent, trusted advisors who understand the entire corporate web ecosystem and its respective audiences.

In this section


Fortnightly insights into the corporate web from our expert team

BC Tips

Best (and worst) practice ‘snapshots’ from the web, with our unique evaluation of their significance and value