The Bowen Craggs Conference 2019

Thank you for joining us in Berlin: 18-19 June 2019

Our ever popular get-together has a new name: The Bowen Craggs Conference. It reflects shifts we have been covering for many years - the spread from web to social media to all the other channels and techniques communicators need to master

Online communications, tomorrow and today...

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This years conference put a focus on developments that are much discussed but little understood - AI, bots and virtual reality for starters - looking hard at how they might become relevant to our professional lives. We looked too at the close future - personalisation, the way forward for social media - and of course we covered the old favourites, from measurement via video to governance.

This year we met at the Pullman Berlin Schweizerhof Hotel

Click to download the programme.


Keynote: Dr Ian Pearson, Futurologist.

How will online communications develop? Ian took us from the near to deep future, deploying his formidable record of prediction to help us see the way.

Ian was BT's Futurologist for more than 15 years and now runs Futurizon, a futures institute. His 1800+ inventions range from text messaging and the active contact lens to driverless transport and space travel. A Fellow of the British Computer Society, the World Academy of Art and Science, and the World innovation Foundation, Ian writes, lectures and consults globally on all aspects of the technology-driven future.


Speakers announced

Scott Payton, Managing partner, Bowen Craggs & Co
Tomorrow, today

Mark Seall, Group head of digital communications, Siemens
Stephanie Chalmers, Group head of content & newsroom, Siemens

Siemens: The next big step

Marianne Perrin, Head of digital group communications, Total
Governance from the centre

Lisa Hayward, Community manager, Bowen Craggs & Co
Future tools: Research findings from the Bowen Craggs Club

Massimo Guarnieri, Digital strategy and identity manager, Eni
Future tools: Powering a new generation corporate search engine

Jorunn Frafjord, Head of digital channel operations, Norsk Hydro
Future tools: Machine translation for the intranet and beyond

Rachel Cooper, Director of digital content, GSK
Hiring journalists: The good, the bad and ugly

Carrie Sloan, Vice president, Global content lab, Johnson & Johnson
Awakening a quiet giant: How J&J began telling its stories

Ferhat Soygenis, Head of content & digital for Corporate communications, Nestle
Nestle's formula for social media response

Linda Brunner, Vice president, Digital engagement, Siemens Healthineers
Old company, new company: Building a corporate presence essentially from scratch

David Bowen, Founding partner, Bowen Craggs & Co
Excavating the 2019 Index of Online Excellence

Andrew Rigby, Head of consultancy integration, Bowen Craggs & Co
hosting a panel of experts from companies, including Verizon and BP
Measurement: The big debate


A taste of our 2018 conference in Lisbon

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