Membership benefits

Membership of the Bowen Craggs Club is free and by invitation only, and provides access to a range of benefits

Member-only virtual events

Virtual special interest groups and web meetings provide the opportunity for in-depth discussions and practical insights on specific topics, such as measurement, content strategy and social channels. 

Meetings are hosted and facilitated by the Bowen Craggs team, with presentations from members, and occasionally guest speakers who are subject matter experts in their field.

The conversations continue after the meeting on Guild, our private messaging app. Club members can post questions, ask for advice and discuss challenges within the group or directly with another member via personal message.

Recent examples of conversation threads include writing a requirements specification for a new CMS, structure and size of digital teams and help with developing a corporate podcast.

Unique market research

Bowen Craggs carries out regular market research among Club members.

Our digital management benchmark survey identified the biggest performance gaps in digital corporate communications, while our annual web analytics benchmark study shines a light on what's changing in visitor's behaviour.

Our recent study revealed the five biggest performance gaps in corporate digital communications.

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Peer-to-peer networking

Need to know how to deal with a specific challenge? Use our private messaging app to ask other members for advice and get real answers fast.

We can also facilitate one-to-one discussions meetings with peers in similar roles at other companies to share knowledge on topics such as measurement, content and channel strategy, and creating a high performing digital team.

Membership criteria

There is no cost to join the Bowen Craggs Club. Membership is by invitation and subject to acceptance and participation in our ongoing bespoke research into managing corporate digital communications.

Prospective members must be senior industry professionals working for large corporate or public sector/non-governmental organizations, and typically fall into one of the following categories:

Senior executive

Senior executive manager with strategic, financial and decision-making accountability for corporate digital, eg. Head of corporate communications.

Digital manager

Senior web professional with experience in managing one or more sizeable web estates. Responsible for managing the digital team and delivery of content publishing, measurement and editorial.

Digital practitioner

Experienced hands-on content manager typically responsible for the health of the dotcom website, or a specialist in measurement, usability or search engine optimisation.

Interested in joining The Bowen Craggs Club?

Email Lisa Hayward