Our thinking
Insights to help you improve your corporate digital channels
In this section, we bring you our latest interviews, analysis and recaps from Bowen Craggs Club events - designed to help corporate digital leaders stay informed, inspired and one step ahead.
We cover what matters: the trends shaping communications, the challenges corporate digital teams are tackling right now and the ideas behind the world’s most effective strategies and best practices.
Whether you’re deep in delivery or shaping digital policy at the top, this is where insight meets real-world relevance.
Optimising corporate social media for AI search
Caterina Sorenti explains how to optimise your corporate social media channels for the AI search age
Explore our thinking
Latest articles
Read our latest articles highlighting trends and best practices from the world of corporate digital communications
Challenges
Discover the challenges that corporate digital communicators face and how to address them
Our research
Find out more about our dedicated research project and request our latest reports
Leadership insights
Key questions about digital channels facing senior corporate communications leaders
Episode 7. Can a crisis be a good thing?
As we continue to live in interesting times, we consider what digital communicators can do to prepare for - and manage - a crisis, and ask whether staring down risks can actually lead us somewhere better than before.
Secrets of Corporate Digital Leadership
Seven proven strategies used by the world's top digital teams to drive measurable impact.