Sky : A leadership library with blogs, speeches and videos all in one place

| November 30, 2021

Sky’s leadership archivebrings together statements from top executives ona variety of topics and in a range of formats, many of which have a CSR/ESG focus 

Picture of Sky's our leadership page

The feature

UK-based media and telecommunications company Sky, which is part of the Comcast group, has an unusual leadership section. Where most companies use this section to house biographies and images of key members of the executive team, Sky also includes an innovative ‘hear from our leadership’ area.   

The archive brings together blog posts, media appearances, videos, speeches and transcripts from several top executives, going back to 2019.  Many of the speeches and blogs have a strong  CSR/ESG  focus.   

For example, there is a blog post by the director of kids content on why Sky Kids now has subtitles (to improve literacy as part of a ‘read as you watch’ campaign), an article by the chief operating officer on the importance of  Sky’s work fighting loneliness in the wake of the pandemic, and a blog from the group chief marketing officer about ‘showing, not telling’ Sky’s work towards carbon emissions reduction.   

The takeaway

Working across six countries in Europe and as a subsidiary of Comcast, Sky has numerous senior executives, all of which are vocal in speeches, interviews, and blog posts about important issues. Collating everything in one library showcases the breadth of involvement of the leadership team and ensures that nothing is missed by key audiences such as jobseekers, investors, and media professionals.   

Secondly, customers and members of the public  do  want to hear from top executives on important issues such as climate change and community engagement.  A  study  by Edelman showed that, in 2021, 86% of people surveyed agreed that CEOs must lead on societal issues, and expect CEOs to publicly speak out about societal challenges. Sky offers a track record dating back years of its top executives doing just this – an important way to gain trust among key stakeholder groups. 

https://www.skygroup.sky/our-leadership

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

Subscribe to our online effectiveness newsletter

Our fortnightly email provides insights and commentary on the latest developments in digital corporate communications. Join thousands of your peers who stay up to date with Bowen Craggs.

    * denotes a mandatory field

    Information given here will only be used for the agreed purpose and will never be shared with anyone else and is protected by our privacy policy