NHS Digital : Inclusivity is built in
Attention to detail in the structure of the site reinforces key messages about the corporate culture
NHS Digital, the organization responsible for managing information technology and health data for the National Health Service in England and Wales, includes two unusual fields on its job application form. One invites candidates to specify their “Preferred pronouns”, the other asks how their name should be pronounced:
“It’s important to us that we use your name correctly – you can choose to use this space to share with us how to pronounce it”.
Building inclusivity into the structure of the site in this way sends a clear message to candidates that NHS Digital is committed to building and maintaining a diverse workforce. These fields in particular help to reassure candidates that this is an organization that does not expect applicants to look or sound alike, and is eager to make them feel welcome and included, and to respect their identity.
Integrating details like this into the fabric of a digital estate shows stakeholders that an organization’s diversity and inclusion policies are not just ‘tick-box’ statements, and goes a long way to reinforce inclusivity messaging.