NHS Digital : Inclusivity is built in

| May 16, 2022

Attention to detail in the structure of the site reinforces key messages about the corporate culture

The feature

NHS Digital, the organization responsible for managing information technology and health data for the National Health Service in England and Wales, includes two unusual fields on its job application form. One invites candidates to specify their “Preferred pronouns”, the other asks how their name should be pronounced:

It’s important to us that we use your name correctly – you can choose to use this space to share with us how to pronounce it”.

The takeaway

Building inclusivity into the structure of the site in this way sends a clear message to candidates that NHS Digital is committed to building and maintaining a diverse workforce. These fields in particular help to reassure candidates that this is an organization that does not expect applicants to look or sound alike, and is eager to make them feel welcome and included, and to respect their identity.

Integrating details like this into the fabric of a digital estate shows stakeholders that an organization’s diversity and inclusion policies are not just ‘tick-box’ statements, and goes a long way to reinforce inclusivity messaging.

https://jobs.digital.nhs.uk/vacancies/vacancy-search-results.aspx

Client industry details

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Client industry details

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Client industry details

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Client industry details

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Client industry details

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Client industry details

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Client industry details

Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

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