LVMH : Taking jobseekers backstage

Creative and insightful ‘in situ’ careers videos showcase what it’s like to work across the French luxury goods conglomerate.

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The feature

LVMH’s recently revamped corporate website has eight ‘in situ’ videos in its expanded ‘Talents’ section for jobseekers. Inviting visitors to ‘take a glimpse at the daily lives of our employees’, the short fly-on-the-wall films observe a wide range of activities across the company’s many brands and geographies – grape harvesting in France for Veuve Cliquot champagne; a press team meeting at le Bon Marché, the Paris department store; a morning briefing at cosmetics brand Sephora in New York, etc.

The takeaway

We have not seen this fly-on-the-wall style employed anywhere else, and the behind-the-scenes subject matter and lack of scripting (and highly professional editing) makes the films inherently interesting. Sound is well used to convey authenticity. Often there are no other sounds than the noise of people at work – setting up a watch display, for example, cutting shoe leather or arranging jewels in a necklace – which sets the films apart from the often clichéd background music found in many careers videos.

The videos, although unscripted with no pieces to camera, manage to communicate rich information for jobseekers about a typical day and team dynamics at LVMH workplaces: eg, how meticulous their watchmakers and shoemakers must be; the attention to the customer at Sephora; the diversity of employees; even the cultural differences between French and American workplaces.

They also complement other more conventional material in the revamped ‘Talents’ section – employee profiles and case studies.
First published 23 September, 2015
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