Anglo American : Making it easy to tweet

A mining giant invites users to tweet the company directly from its corporate website.

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The feature

A ‘Talk to us’ button on Anglo American’s corporate website prompts visitors to tweet the company directly without having to go to the Twitter site.

There is a panel on the home page with the most recent tweet, prominent buttons to retweet or reply, and a text box already addressed to @AngloAmerican for messages. Clicking on ‘Talk to us’ below the box calls up a pop-up window for tweeting the message.

The button appears throughout the site. In addition, a panel in the universal footer has the latest tweet and the Retweet and Reply icons.

The takeaway

We have not seen this kind of attempt by a B2B company, in a contentious industry, to encourage people to tweet from within the corporate website (rather than send people to Twitter to do it).

A quick look at Anglo’s Twitter feed shows a healthy amount of activity. We don’t know whether this is down to the website tweeting feature, but regardless it sends the wider message that ‘we are open to hear from you’.
First published 05 October, 2016
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