The Web Effectiveness Conference
London 10th & 11th of June 2008
The conference is now over. If you’d like to find out about future events, please contact Dan Drury.
Visit the conference website for more details
Today’s communications teams face a tough reality: while the web presence is frequently the largest item in a communications or marketing budget, it is notoriously difficult to measure or to ensure its effectiveness.
And it is harder still to convince budget holders that this newcomer of a medium should lead, and not follow, trusted traditional communications channels.
But as the power of the older channels fades, organisations must develop new approaches:
- in creating websites that serve all stakeholders as effectively as they can
- in managing them to maintain that effectiveness
- and in keeping an eagle eye on the latest developments: which ones signal real shifts, and which are passing fads?
The Web Effectiveness Conference tackles these communications challenges. It is produced by Bowen Craggs & Co and held in London on the 10th and 11th June 2008.
The line up of presenters and panellists draws on experience from Shell, Siemens, Nestlé, Foreign & Commonwealth Office, General Motors (Europe), UK Trade & Investment, and BP – as well as the founders and senior analysts from Bowen Craggs & Co.
Visit the conference website for more details