Sustainability and continuous improvement
Our experience shows that what keeps a website leading edge is a commitment to sustainability and continuous improvement. Without dedicated and experienced resources it is likely that your website will rapidly fall into disrepair. Specific tools include:
- Rolling benchmarking and best practice analysis
- Internal communications to promote standards and best practice
- Web analytics, audience research and visitor satisfaction surveys
- Usability testing
- Search engine and blog research.
These tools can be provided individually: we have carried out multiple benchmarks for several clients and also produce internal newsletters for BP and Unilever.
Continuous improvement
We also use the tools to gather metrics that are aggregated into key performance indicators (KPIs) – measurable objectives that have a direction, benchmark, target and timeframe. Essential to the success of continuous improvement is presentation, interpretation and resultant action.
Bowen Craggs will design and manage a KPI programme that offers regular updates, interpretation and hard recommendations on a retainer basis. Our continuous improvement services include:
- Processes needed to meet goals effectively (within organisational constraints)
- Tactics for moving towards goals (within resource constraints)
- Emergent strategy (to cope with opportunities & threats).
While many digital agencies offer such services alongside their design and build services, it is hard for them to be truly objective when defining credible metrics and measuring their own work. Bowen Craggs is totally independent. This means we can work alongside you, acting on your behalf, to ensure that the deliverables meet high standards with no conflict of interest.
Our deliverable is a brief that lays out the requirements for an ongoing sustainability and continuous improvement programme. It will propose a framework that will help you to answer the following questions:
- What are the goals of your website and how do you measure success?
- Who is your website for and are you connecting these audiences with your goals and theirs?
- How do you set targets and develop strategies for reaching them?
Membership of our networking group helps you stay in touch with the key operational and strategic issues – and how they are being addressed by fellow members around the world.