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ING Group : Inviting Facebook comments

The Dutch financial services group uses a Facebook plugin that allows the social network’s users to comment on articles on the corporate website.

TimeWarner : Linking out to LinkedIn

Replacing website biographies with LinkedIn profiles is a good idea taken too far.

Morgan Stanley : Promoting podcasts on the home page

A US financial services firm uses its corporate home page to showcase a rising digital channel.

Google : A feed that adds intrigue

An animated grid of live search terms brings the technology giant’s otherwise-uninspiring new corporate home page to life.

McKinsey : Expandable sidebar

A creative variation on the ‘click-to-expand’ menu could be useful for corporate website articles.

Siemens : Deutsche marks

German-style quotation marks add an element of quirkiness but will English-speaking readers understand?

Airbus Group : Interactivity takes flight

A clever online feature showcases an aerospace company’s impressive portfolio of aircraft and satellites.

Ambev : Lost in Google translation

Relying on Google for different language versions of a corporate site has predictably patchy results.

Airbus Group : Job search ruined in a Flash

An otherwise excellent online global job search is undermined by using Flash technology for applications.