Interactive results table

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Place the mouse over each company name to reveal a brief comment about that company’s website.

Company	2008 Position	2008 Score	Country	2007 Score	Change
Siemens Comment on Siemens Multimedia home page adds lustre to very carefully thought out web estate	1	221	Germany	221	0
Royal Dutch Shell Comment on Royal Dutch Shell Consistently high standard across a very large web presence	2	212	Netherlands/United Kingdom	209	+3
BP Comment on BP Some brilliant content and impressive integration let down by flawed navigational detail	2	212	United Kingdom	207	+5
Nokia Comment on Nokia Rigorous navigation supports excellent customer, media and CSR content	4	210	Finland	203	+7
IBM Comment on IBM Eccentric navigation compromises some great content and innovative features.	5	209	United States	199	+10
Unilever Comment on Unilever Bright consumer-friendly site with carefully localised global estate	6	203			new
UBS Comment on UBS Efficient site provides a notably good multilingual resource, and excellent investor and careers content	7	198	Switzerland	194	+4
E.ON Comment on E.ON Startling red home page feels incomplete but content is consistently above average	7	198	Germany		new
ING Comment on ING Bright, efficient and business-like, with an investor focus	9	195	Netherlands	197	-2
Coca-Cola Comment on Coca-Cola Brand values professionally underpinned by look and architecture, though content is uneven	10	194	United States	185	+9
Google Comment on Google High quality content let down by over-decentralised structure	11	193	United States		new
ENI Comment on ENI Immaculate construction and much good content, but poor global coverage	12	192	Italy	181	+11
Microsoft Comment on Microsoft Poor coordination but content generally good, with careers outstanding	13	190	United States	183	+7
Nestle Comment on Nestle Relaunched site has overcome some glitches; content quality consistent and above average	14	189	Switzerland	181	+8
Unicredito Italiano Comment on Unicredito Italiano Excellent structure and good content let down by poor customer journeys.	14	189	Italy		new
Chevron Comment on Chevron Revamped site still had integration issues; company information stands out	16	187	United States	176	+11
Arcelor Mittal Comment on Arcelor Mittal Appealing look but some sections are thin and good content (webTV) under utilised.	16	187	Luxembourg/India		new
Total Comment on Total Lack of progress has allowed site to slip, though architecture remains very sound	18	186	France	200	-14
General Electric Comment on General Electric Overhauled navigation has surprising weaknesses, though web technology is rigorously exploited	18	186	United States	191	-5
GlaxoSmithKline Comment on GlaxoSmithKline Attractive look and engaging content let down by disappointing media and careers sections.	18	186	United Kingdom	174	+12
Vodafone Comment on Vodafone Relaunched site has a few anomalies; investor content stands out in a patchy picture	21	183	United Kingdom	187	-4
Wal-Mart Comment on Wal-Mart Clearly presented with much-improved responsibility content; investors poorly served	22	182	United States	178	+4
Novartis Comment on Novartis Confronting issues head on; fresh new look rolling out across the network.	23	180	Switzerland	168	+12
Intel Comment on Intel Some good improvements but this still feels like a site in transition.	23	180	United States	167	+13
Cisco Systems Comment on Cisco Systems First rate service for journalists and customers; undermined by fragmented structure	25	179	United States	175	+4
HSBC Comment on HSBC Bold brand look and good emphasis on customer journeys, but corporate content is patchy.	26	177	United Kingdom	167	+10
Altria Comment on Altria Pared back corporate site focuses on responsibility and investors; efficient and business like.	27	175	United States	171	+4
BHP Billiton Comment on BHP Billiton Nice design and excellent responsibility material; otherwise average	28	173	Australia	167	+6
Roche Comment on Roche Elderly site still feels fresh, though some content is lagging	29	172	Switzerland	179	-7
ExxonMobil Comment on ExxonMobil Relaunched site is cleaner and more coherent, though careers lets it down	29	172	United States	147	+25
Hewlett-Packard Comment on Hewlett-Packard Confusing navigation, though content for all groups except jobseekers is good	29	172	United States		new
The Royal Bank of Scotland Comment on The Royal Bank of Scotland Solid corporate content; useful tabbed navigation unifies diverse retail sites.	32	170	United Kingdom	170	0
Royal Bank of Canada Comment on Royal Bank of Canada Excellent customer service shines in otherwise standard banking site	33	168	Canada	152	+16
Conoco Phillips Comment on Conoco Phillips Strong home page fronts sound structure, though content does not match up	34	167	United States		new
Wells Fargo Comment on Wells Fargo Wild West branding works well, but only customers and jobseekers are well served	35	165	United States	159	+6
EnCana Comment on EnCana Clean site focuses on investors; notably poor search capability	36	163	Canada		new
Procter & Gamble Comment on Procter & Gamble Dated site reflects poorly on the group, despite some strong content	37	161	United States	165	-4
Johnson & Johnson Comment on Johnson & Johnson Some good content is let down by an old fashioned approach and limited contacts.	38	159	United States	152	+7
Canon Comment on Canon Revamped site is best of the Japanese, though let down by weak media service	39	158	Japan	148	+10
Pfizer Comment on Pfizer Clean new look but content is still rather thin in some key corporate areas.	40	156	United States	142	+14
Sanofi-Aventis Comment on Sanofi-Aventis Exceptionally coherent global presence needs to be matched by stronger content	41	154	France	153	+1
Toyota Motor Comment on Toyota Motor Clean look and good responsibility messages; otherwise mediocre	42	153	Japan	162	-9
Bank of America Comment on Bank of America Customers, journalists and jobseekers well served despite spectacularly uncoordinated structure	42	153	United States	149	+4
Verizon Communications Comment on Verizon Communications More a gathering of sites than a coherent whole, but some stakeholders well served	44	152	United States	148	+4
Citigroup Comment on Citigroup Site in mid-migration has some good content but poor coherence	45	151	United States	139	+12
BNP Paribas Comment on BNP Paribas Well-built but only investors get a good service	46	149	France	149	0
Petrobras Comment on Petrobras Good content has been isolated as new global site is created	47	148	Brazil	158	-10
Vale Comment on Vale Much stronger new site, though plenty of room for improvement	48	147	Brazil	128	+19
Industrial & Commercial Bank of China Comment on Industrial & Commercial Bank of China A fresh, simple look and some good material but there large gaps in key corporate areas (notably Careers and Media).	48	147	China		new
Telefonica Comment on Telefonica Some good content but confusing structure	48	147	Spain		new
Santander Central Hispano Comment on Santander Central Hispano Does not reflect an integrated bank, and shows little progress	51	146	Spain	150	-4
Honda Comment on Honda Eccentric site though responsibility and investor content is decent	51	146	Japan	142	+4
Sumitomo Mitsui Financial Group Comment on Sumitomo Mitsui Financial Group Well built but visually dated and only notable content is Japanese careers info	51	146	Japan	142	+4
JP Morgan Chase Comment on JP Morgan Chase Dated corporate site shows signs of poor maintenance; brand sites fare somewhat better.	54	144	United States	154	-10
AT&T Comment on AT&T Uncoordinated web presence, with patchy content	54	144	United States	135	+9
China Construction Bank Comment on China Construction Bank Reasonably coherent but weak service for all stakeholders except customers	56	140	China		new
EDF Comment on EDF Good looking site undermined by bizarrely incoherent navigation	57	137	France	136	+1
NTT DoCoMo Comment on NTT DoCoMo Good video features struggle to lift an otherwise mediocre site	57	137	Japan	135	+2
Intesa Sanpaolo Comment on Intesa Sanpaolo Dated feel for a new company; expect it to be redeveloped	59	134	Italy		new
Wachovia Comment on Wachovia Consumer focused site has little for other stakeholders	59	134	United States		new
Samsung Electronics Comment on Samsung Electronics Confusing navigation reflects unclear group structure	61	133	South Korea	144	-11
NTT Comment on NTT Though visually unresolved and very thin in some areas, includes some good and surprisingly uncommon content.	62	132	Japan	136	-4
Mitsubishi UFJ Financial Comment on Mitsubishi UFJ Financial Content thin, with journalists particularly poorly served	63	126	Japan	129	-3
Bank of China Comment on Bank of China Unconventional and confusing structure; investor section adequate as is Chinese marketing content	63	126	China		new
Lukoil Comment on Lukoil Absence of careers information pulls down score on dated but otherwise average site	65	118	Russia	121	-3
American International Group Comment on American International Group Revamped US area is good quality, but rest of site is still chaotic	66	117	United States	103	+14
Saudi Basic Industries Comment on Saudi Basic Industries Good looking but thin site is trying to digest a major acquisition	67	116	Saudi Arabia	119	-3
Mizuho Financial Comment on Mizuho Financial Federation of business and group sites diffiuclt to use; content thin	67	116	Japan	115	+1
PepsiCo Comment on PepsiCo Very old-fashioned site suggests strange lack of interest in the medium	69	112	United States		new
Rosneft Comment on Rosneft Sound construction but dowdy look and thin content	70	109	Russia		new
Gazprom Comment on Gazprom Easy to navigate but very thin content	71	107	Russia	87	+20
China Life Insurance Comment on China Life Insurance Split between main Chinese language site and English investor site does not help coherence	72	105	China		new
Sinopec Comment on Sinopec Good introduction but little substance	73	98	China		new
China Mobile Comment on China Mobile Crude investor-focused site, though links to slicker chinamobile.com promise improvements	74	94	China	85	+9
Sberbank Comment on Sberbank Russian-only site is very basic	74	94	Russia		new