FT Bowen Craggs Index 2011

5th annual FT Bowen Craggs Index (published 20 April 2011)

A company’s website is the window through which much of the world will see it. Increasingly, when a group’s name is mentioned – perhaps as a potential investment, maybe because of a crisis or criticism – people will turn to its site to find out more. And that is without mentioning its increasingly important companions with names such as Facebook, YouTube and Twitter. Or, this year for the first time, ‘apps’ for iPhone, iPad and Android. It is no surprise that so few companies manage to handle the complexity and make their online presences as effective as they might be.

The Index is the most detailed mass study of large websites produced. It has taken 1,000 hours to produce and is backed up with 750,000 words of analysis. We look at websites and social media channels.

Top 10 from the 2011 Web Effectiveness Index

View and sort the full index of 75 companies using our interactive results table.

Free PDF and XLS downloads

To accompany the Index we have produced a booklet and spreadsheet that contain additional commentary and analysis and which you can download or order by post by e-mailing Dan Drury

More about the Index

There are three aims for the Index. First, to help organisations know where to look for ideas. Second, to pick out trends in online communications. Third, to allow the companies in the Index – and other subscribers to our database – to see how they are performing against their peers.

We are often asked how we put the Index together and why it is so widely accepted as the most credible ranking of its kind. So here is a set of FAQs.

Articles by David Bowen

State of the corporate web

Themes and trends from the FT Index 2011