Bringing everyone together
Bram Koster, responsible for rolling out a new online brand for AkzoNobel, explains that people not technology are the biggest challenge. Aligning all the stakeholders by providing communication tools is essential for success, but it’s no replacement for face-to-face meetings to gain their buy-in, Bram says.
Read a transcript of this video.
Posted on August 14, 2008 13:04 by Dan Drury | 0 comments
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