Be nice to students…
… if you want their money or their sweat. More and more of them want to feel cool about the social responsibility of companies they buy from, identify with and – by extension – devote their careers to, according to Alloy Media+Marketing’s eighth annual College Explorer study. The survey was conducted in the US by Harris Interactive, so it’s a fair bet the results would hold equally true if not more so in Europe.
Whether it’s the best students and most promising graduates (i.e the ones you most want to woo) who feel this way, the survey cannot say. But it has to be worth taking another look at your corporate responsibility section in light of the things the students take as indicators that a company is making “a positive impact on society and the world”.
Follow this link for more detailed reporting at Marketing Charts
Posted on August 06, 2008 12:53 by Keith Craggs | 0 comments
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