Coke sees if it can make a corporate blog fizz
Outside the IT sector, corporate blogs are thin on the ground. So it’s intriguing to see that The Coca-Cola Company has started a blog by its company archivist, Phil Mooney. Mr Mooney is a godlike being for the serious Coca-Cola ephemera collectors of the world, and is also a thoroughly interesting person.
When we were in Atlanta recently we pointed a video camera at him and recorded his thoughts – which are very enlightening indeed. The most important point is that Coke regards this as a toe in the blogging water – if it works, it will see what else it can do to get ‘the conversation’ going – no coincidence that this blog is called Coca-Cola Conversations. The other thing that struck us is the sheer amount of time he and his assistant give to the blog; if you’re going to do it, you have to do it properly.
Read a transcript of this video.
Posted on July 03, 2008 16:10 by Dan Drury | 0 comments
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