BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
Apple: Paying tribute
Company values endure in an online response.
Avery Dennison: Fragmenting history
Content coordination fails to reinforce market positioning.
PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
Delta Air Lines: Landing wrongs
Content organisation undermines navigation conventions.
Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
RBS: Misleading number
A heading falls into the perception gap.
Sandvine: Networking oversight
The missing link to a core social media channel.
Hess: Viewing dropdown
Video is guaranteed a universal screening.
Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
Saur: Purposing pictures
Relevant content lifts the impact of photo headers.
AG2R LaMondiale: Changing homes
A portal page helps turn sections into sites.
Stantec: Rethinking slip
Predictability has a part to play in innovation.
Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
Land Securities: Naming issue
Navigation suffers in a play on words.