BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
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Apple: Paying tribute
Company values endure in an online response.
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Avery Dennison: Fragmenting history
Content coordination fails to reinforce market positioning.
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PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
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Delta Air Lines: Landing wrongs
Content organisation undermines navigation conventions.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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RBS: Misleading number
A heading falls into the perception gap.
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Sandvine: Networking oversight
The missing link to a core social media channel.
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Hess: Viewing dropdown
Video is guaranteed a universal screening.
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Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
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Saur: Purposing pictures
Relevant content lifts the impact of photo headers.
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AG2R LaMondiale: Changing homes
A portal page helps turn sections into sites.
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Stantec: Rethinking slip
Predictability has a part to play in innovation.
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Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
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Land Securities: Naming issue
Navigation suffers in a play on words.