BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Cisco : Opening up
Use of the medium reinforces a message
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Roche: Giving the big picture
Bold projection of a single-theme home page.
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Citigroup: Showing off not explaining
Corporate governance content lacks context for a general audience.
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Acre: Sweetening profiles
A unique index introduces the right tone.
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GE: Portraying a team
Two treatments suggest a mix-and-match improvement.
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Hershey: Advertising advertising
A responsibility feature seems oddly self-serving.
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Reputation Institute: Flagging membership
A neatly-performing PR tool draws attention to its failings.
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Allianz: Preserving the CEO
A personal portrait presents an over-exposed picture.
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ExxonMobil: Steering clear
Early warning of choppy reputation waters is not acted on.
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Catlin: Colonising Facebook
Recruitment retraces its youthful steps.
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Petrobras: Redecorating home
A special effect is worth accommodating.
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BNP Paribas: Positioning a blog
A declared aim may be the wrong measure of success.
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Thames Water: Leading from the front
Customers get the reassurance of a high-ranking messenger.
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Insurance Day: Forgetting to renew
Commercial leads are jeopardised by page neglect.
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Gates Foundation: Moving appeal
A look outside work helps sell an employer.