BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Cisco : Opening up
Use of the medium reinforces a message
Roche: Giving the big picture
Bold projection of a single-theme home page.
Citigroup: Showing off not explaining
Corporate governance content lacks context for a general audience.
Acre: Sweetening profiles
A unique index introduces the right tone.
GE: Portraying a team
Two treatments suggest a mix-and-match improvement.
Hershey: Advertising advertising
A responsibility feature seems oddly self-serving.
Reputation Institute: Flagging membership
A neatly-performing PR tool draws attention to its failings.
Allianz: Preserving the CEO
A personal portrait presents an over-exposed picture.
ExxonMobil: Steering clear
Early warning of choppy reputation waters is not acted on.
Catlin: Colonising Facebook
Recruitment retraces its youthful steps.
Petrobras: Redecorating home
A special effect is worth accommodating.
BNP Paribas: Positioning a blog
A declared aim may be the wrong measure of success.
Thames Water: Leading from the front
Customers get the reassurance of a high-ranking messenger.
Insurance Day: Forgetting to renew
Commercial leads are jeopardised by page neglect.
Gates Foundation: Moving appeal
A look outside work helps sell an employer.