BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Motorola: Bringing back the past
Old news reports resonate best in a heritage setting.
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Morrison: Diverting side-shows
A staged trail-in detracts from the main film.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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Eden Project: Symbolising accessibility
Visual prompts illustrate a supportive approach.
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Eni: Exploring new resources
More information would help sharing options pay off.
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Virgin Atlantic: Knowing wink
Culture-setting humour rests on serious attention to detail.
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Intel: Holding back
Thoughtful issue management is timed out.
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Corporate Express: Mystifying faces
Visual coding of sections suffers for lack of facial recognition.
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ING: Popularising economics
Everyday explanations need more explaining
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France Télécom: Looking the other way
The web is neglected as a manageable response tool.
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Thomas Cook Group: Allocating responsibilities
Profiling conventions convey authority.
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ING Renault F1: Lagging behind comments
Fans take the wheel in a crisis
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Lukoil: Approving seals
Humour helps float a corporate responsibility message.
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Skinny Blonde: Provoking new contacts
Additions to the traditional directory entries.
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Institute of Contemporary Development: Quickening glances
Changeable content enables in-page browsing.