BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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KPMG: Keeping too quiet
Promotion of an iPad app is overly restrained.
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Sanofi: Wishing well
A greeting risks grating with visitors.
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Credit Suisse: Squandering striking design
A bold home page loses sight of how visitors view it.
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Genel Energy: Repeating itself pointlessly
A universal slideshow of images quickly becomes repetitive.
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AboveNet: Defeating the object
A contact strategy loses impact in translation.
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Suntech: Engaging reporting
No big budget is needed to create interest.
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China Sunergy: Blocking entry
Excessive use of Flash bars new arrivals.
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Afren: Homing in problems
Users miss messages in the absence of browsing controls.
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Schweppes: Branding breakdown
A global gateway reveals a troubled organisational soul.
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Apple: Paying tribute
Company values endure in an online response.
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Avery Dennison: Fragmenting history
Content coordination fails to reinforce market positioning.
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RBS: Misleading number
A heading falls into the perception gap.
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Interflora: Liking surveys
A natural fit for Facebook.
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Cemex: Coding apps
A new device flies badly in the face of convention.
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Sandvine: Networking oversight
The missing link to a core social media channel.