BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
AXA: Fast-tracking enquiries
The handover to local information gets smoother.
Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
Siemens: Inviting questions
An open question hides a set of answers
Johnson Matthey: Dividing attention
Reporting sets a standard that is too good for its own good.
Air France: Taking off search
The initial helpfulness of a service falls away badly.
Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
IKEA: Shelving news
Opportunities are missed to manage the fall-out from attacks on stores.
Google: Mixing languages
User quality variations in social media lists reflect company organisation.
Barclays: Browsing aid
Search summary misses helpful guideline
GlaxoSmithKline: Revolving highlights
Carousel sends usability spinning
Kingfisher: Presenting management
Web-savvy display helps reinforce openness
Royal Dutch Shell: Re-pointing links
Imagination and applied thinking create a value-adding tool for reporting.