BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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AXA: Fast-tracking enquiries
The handover to local information gets smoother.
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Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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Siemens: Inviting questions
An open question hides a set of answers
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Johnson Matthey: Dividing attention
Reporting sets a standard that is too good for its own good.
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Air France: Taking off search
The initial helpfulness of a service falls away badly.
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Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
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Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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IKEA: Shelving news
Opportunities are missed to manage the fall-out from attacks on stores.
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Google: Mixing languages
User quality variations in social media lists reflect company organisation.
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Barclays: Browsing aid
Search summary misses helpful guideline
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GlaxoSmithKline: Revolving highlights
Carousel sends usability spinning
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Kingfisher: Presenting management
Web-savvy display helps reinforce openness
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Royal Dutch Shell: Re-pointing links
Imagination and applied thinking create a value-adding tool for reporting.