BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Bayer: Simplifying content identification
Easily scanned listings speed up a Quicklinks feature.
Netgear: Mislaying its key
Keys to forum-page navigation are buried out of sight of visitors.
Experian: Misleading expectations
Lack of content brings a good search system into question.
Hewlett-Packard: Tripping over a loose end
A legacy of older templates masks entry to some country sites.
TNT Group: Structuring the company
Use of basic web properties overcomes the complexity of company structure.
Ryanair: Landing a counterblow
A low-cost object lesson in responding rapidly to damaging publicity.
Valentine One: Transmitting endorsements
A customer-stories archive fuels engaging user-community marketing.
Herbert Smith: Using its good offices
Offices and locations play a pivotal part in the online recruitment process.
Arla Foods: Posting crisis bulletins
A mix of standard and rarely-deployed features keeps public and stakeholders informed in a crisis.
Ethibel: Straying from convention
Boldness and clear signposting help pull off a flaunting of navigational norms.
Vodafone D2: Streamlining choice
An intuitive visual tool simplifies a complexity of choice.
Tetra Pak: Packaging jobs differently
Well-aligned features sustain a bold and distinctive approach to careers content.
GAP: Budgeting for customers
A product finder is geared to the customer’s way of thinking.
Marks and Spencer: Supplying reassurance
A supplier section speaks to an emerging trend in consumer concerns.
Gap: Mislocating local information
A concealed information link exposes the weakness in an international web estate.