BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Bayer: Simplifying content identification
Easily scanned listings speed up a Quicklinks feature.
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Netgear: Mislaying its key
Keys to forum-page navigation are buried out of sight of visitors.
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Experian: Misleading expectations
Lack of content brings a good search system into question.
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Hewlett-Packard: Tripping over a loose end
A legacy of older templates masks entry to some country sites.
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TNT Group: Structuring the company
Use of basic web properties overcomes the complexity of company structure.
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Ryanair: Landing a counterblow
A low-cost object lesson in responding rapidly to damaging publicity.
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Valentine One: Transmitting endorsements
A customer-stories archive fuels engaging user-community marketing.
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Herbert Smith: Using its good offices
Offices and locations play a pivotal part in the online recruitment process.
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Arla Foods: Posting crisis bulletins
A mix of standard and rarely-deployed features keeps public and stakeholders informed in a crisis.
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Ethibel: Straying from convention
Boldness and clear signposting help pull off a flaunting of navigational norms.
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Vodafone D2: Streamlining choice
An intuitive visual tool simplifies a complexity of choice.
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Tetra Pak: Packaging jobs differently
Well-aligned features sustain a bold and distinctive approach to careers content.
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GAP: Budgeting for customers
A product finder is geared to the customer’s way of thinking.
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Marks and Spencer: Supplying reassurance
A supplier section speaks to an emerging trend in consumer concerns.
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Gap: Mislocating local information
A concealed information link exposes the weakness in an international web estate.