BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Dow: Answering popular demands
Frequently asked questions that demonstrably are enhance their value to site visitors and owners alike.
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Misys Banking Systems: Isolating spokespeople
Lack of support neutralises the value of a ‘premium’ information service.
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Marathon Oil Corporation: Sticking to the fax
Selective inclusion of fax numbers in contact details provides a link that is still important to many customers.
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Intel: Cooling interest
A streamlined contacts system loses sight of target-user needs.
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ConocoPhillips: Directing enquiries
User-friendly contact pages contribute to the bottom line.
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Farmers Weekly Interactive: Growing communities
The simple-sounding secret to well-used community features.
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Rockwell Automation: Melting-pot mayhem
A company-centric view of the world denies local logic.
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Buro Happold: Mapping all its services
Site mapping logic increases the usability of a skills and services listing
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Montblanc: Everything in a name
Restrictions on access to services reinforce a basic brand quality.
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LexisNexis: Offering an opinion
Automation of a routine process benefits company and visitors.
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Chevron: Nipping enquiries in the bud
Careful placing of a scam warning helps customers and company.
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The Library of Congress: Closing doors behind visitors
One-way roads to information restrict research.
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Thalys: Celebrating online
A glimpse of developments in the enrichment of company and organisation websites.
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Finland ministry of social affairs and health: Breaking down the year
A simple piece of internal page navigation upgrades usability significantly.
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WPP: Recognising regular visitors
Web analytics inform the targeting of an FAQ feature on particular visitor groups.