BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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France 24: Searching for news
An eyecatching and inviting variation on directing visitors to popular content.
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GigaSpaces: Tabbing help
Accomplished use of tabbed presentations gives enquirers quick access to relevant parts of an archive.
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Banque AIG: Lessening effectiveness
An attempt to make a site stand out visually compromises its usability.
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State Farm Insurance: Letting cover lapse
Poor maintenance of self-service contact options risks more calls and less custom.
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Copenhagen Business School: Building a sense of place
Well-planned virtual tours draw in a site’s target audiences.
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American Express: Conflicting logics
Usability of a location finder is affected by a failure of logic.
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Somerfield Group: Expanding acronyms
Web-enabled sophistications bring extra meaning to annual report terminology.
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JPMorgan Chase: Flagging vacancies
Jobseekers’ main concern drives a careers section home page.
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Novo Nordisk: Converging journeys
With a little care it is possible to provide customised routes to information from common areas of enquiry.
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Dow: Answering popular demands
Frequently asked questions that demonstrably are enhance their value to site visitors and owners alike.
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Misys Banking Systems: Isolating spokespeople
Lack of support neutralises the value of a ‘premium’ information service.
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Marathon Oil Corporation: Sticking to the fax
Selective inclusion of fax numbers in contact details provides a link that is still important to many customers.
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Intel: Cooling interest
A streamlined contacts system loses sight of target-user needs.
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ConocoPhillips: Directing enquiries
User-friendly contact pages contribute to the bottom line.
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Farmers Weekly Interactive: Growing communities
The simple-sounding secret to well-used community features.