BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Sky: Losing viewers
Case studies are let down by limited availability and poor structuring.
AG2R LaMondiale: Changing homes
A portal page helps turn sections into sites.
RadioShack : Burying news
Site construction obscures content from its intended audience.
Stantec: Rethinking slip
Predictability has a part to play in innovation.
Land Securities: Naming issue
Navigation suffers in a play on words.
Amgen: Camouflaging sections
Main navigation headings embedded in images are persisted with despite legibility issues.
Augustiner Brau: Brewing trouble
Flash is exercised with little regard for usability.
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
Barclays: Browsing aid
Search summary misses helpful guideline
Hewlett-Packard: Drifting apart
Tell-tale sign of microsite nightmare
Kingfisher: Presenting management
Web-savvy display helps reinforce openness
Royal Dutch Shell: Re-pointing links
Imagination and applied thinking create a value-adding tool for reporting.
Johnson & Johnson: Favouring nations
A new search front-end creates apparent cultural discrimination.
BNP Paribas: Playing to its strengths
The importance of context to a corporate message.
1to1 Media: Breaking a basic convention
Usability is compromised by unpredictable link behaviour.