BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Sky: Losing viewers
Case studies are let down by limited availability and poor structuring.
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AG2R LaMondiale: Changing homes
A portal page helps turn sections into sites.
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RadioShack : Burying news
Site construction obscures content from its intended audience.
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Stantec: Rethinking slip
Predictability has a part to play in innovation.
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Land Securities: Naming issue
Navigation suffers in a play on words.
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Amgen: Camouflaging sections
Main navigation headings embedded in images are persisted with despite legibility issues.
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Augustiner Brau: Brewing trouble
Flash is exercised with little regard for usability.
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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Barclays: Browsing aid
Search summary misses helpful guideline
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Hewlett-Packard: Drifting apart
Tell-tale sign of microsite nightmare
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Kingfisher: Presenting management
Web-savvy display helps reinforce openness
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Royal Dutch Shell: Re-pointing links
Imagination and applied thinking create a value-adding tool for reporting.
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Johnson & Johnson: Favouring nations
A new search front-end creates apparent cultural discrimination.
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BNP Paribas: Playing to its strengths
The importance of context to a corporate message.
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1to1 Media: Breaking a basic convention
Usability is compromised by unpredictable link behaviour.