BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Google: Searching for links
Bottom-up navigation upsets usability.
Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
EDF: Upgrading to standard
A navigation ‘upgrade’ is part of an attempt to revive customisable browsing.
América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
Pfizer: Listing badly
Global order appears lost in translation.
Humax: Spoiling the topping
A useful navigation tool is not available to all site visitors.
Daimler: Circulating traffic
An integrated social channel drives website traffic.
Burberry: Lacking contrast
Fashionability shades accessibility.
Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
Eli Lilly: Overlooking its own cures
In-house best practice is ignored when an improvement creates its own problem.
LightSquared: Scrolling news
Poor usability mars good archive presentation.
10gen: Using words not bullets
Text on a home-page carousel enables intelligent navigation of options.
PricewaterhouseCoopers: Colouring perceptions
Inconsistent use of colour spoils its role in orientation.
OFT: Bookmarking references
Confidence in a helpful on-site bookmarking tool is tempered by a minor omission.