BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Google: Searching for links
Bottom-up navigation upsets usability.
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Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
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EDF: Upgrading to standard
A navigation ‘upgrade’ is part of an attempt to revive customisable browsing.
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América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
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Pfizer: Listing badly
Global order appears lost in translation.
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Humax: Spoiling the topping
A useful navigation tool is not available to all site visitors.
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Daimler: Circulating traffic
An integrated social channel drives website traffic.
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Burberry: Lacking contrast
Fashionability shades accessibility.
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Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
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Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
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Eli Lilly: Overlooking its own cures
In-house best practice is ignored when an improvement creates its own problem.
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LightSquared: Scrolling news
Poor usability mars good archive presentation.
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10gen: Using words not bullets
Text on a home-page carousel enables intelligent navigation of options.
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PricewaterhouseCoopers: Colouring perceptions
Inconsistent use of colour spoils its role in orientation.
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OFT: Bookmarking references
Confidence in a helpful on-site bookmarking tool is tempered by a minor omission.