BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
State Street: Integrating pains
Breaches of convention make browsing content difficult.
-
MTR: Operating failure
Bad execution weakens a good impression.
-
GreenBiz: Hiding good ideas
Flawed signage leads to a false impression of derelict content.
-
BAM: Misleading connection
A contact fast track leaves some visitors nowhere to go.
-
Centrica: Mapping materiality
Exemplary service for a professional audience.
-
Cemex: Cutting up news
A novel approach to a related links panel.
-
Corus Entertainment: Switching sides
Deep content has nowhere to go.
-
ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.
-
Daimler: Tooling up history
An innovative timeline doesn't totally reinforce brand values.
-
Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
-
Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
-
Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
-
Business Insider: Editorialising navigation
Conflict is created between news and usability.
-
Honda: Applying a brake
A speed barrier to accessibility is removed
-
GSK: Integrating the website
Channel proliferation under control.