BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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10gen: Using words not bullets
Text on a home-page carousel enables intelligent navigation of options.
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PricewaterhouseCoopers: Colouring perceptions
Inconsistent use of colour spoils its role in orientation.
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Xstrata: Whiting out
Visual interest addresses the shortcomings of a narrow template.
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OFT: Bookmarking references
Confidence in a helpful on-site bookmarking tool is tempered by a minor omission.
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Capita: Consolidating downloads
A convenience store has its flaws.
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KPMG: Covering a conference
Brand marketing imposes on reputation building.
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The Royal Borough of Kensington and Chelsea: Welcoming feedback
A local council elects a quick and friendly method of gathering feedback.
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Kraft Foods: Messing about
An inventive company information feature says too little about itself.
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Kellogg: Complementing transparency
Simple techniques support a commitment to disclose.
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Sanofi: Wishing well
A greeting risks grating with visitors.
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Credit Suisse: Squandering striking design
A bold home page loses sight of how visitors view it.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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Genel Energy: Repeating itself pointlessly
A universal slideshow of images quickly becomes repetitive.
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AboveNet: Defeating the object
A contact strategy loses impact in translation.
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Mouchel: Accessing accessibility
A universal toolset provides well-implemented accessibility options.