BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Mondial de l’Automobile/Paris Motor Show 2004: Missing top gear
Interactive features allow users to orientate themselves in and move round a building.
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Siemens: Over-gearing to broadband
A company's TV and film advertising add ‘infotainment’ value to its websites.
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First Group: Timetabling convenience
The advantages that HTML formatting can give over the PDF format.
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Stora Enso: Synchronising watches
Webcasts help people be in the right place at the right time – whatever time their watch tells them that is
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The Democratic Convention: Blogging on to community
Blogs mark another step towards the long-spotted but generally elusive goal of creating genuine community-driven sites.
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Time Warner: Cutting to the action
Design born of practicality shows an attention to detail and an understanding of the target audience that is too often missing.
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Paysans.fr: Sampling the goods
Crafty use of the medium craftily builds sales and loyalty, while stopping the company wasting its money.
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Cemex: Flashing up good performance
With a little imagination and focus there are occasions when the use of Flash is appropriate and also reinforces the company message.
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Joseph Rowntree Foundation: Identifying media leads
Clever use of an e-mail notification system minimises costs and maximises specialist press coverage.
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BT: 'Ghetto-ising' website accessibility
Accessibility features give the counter-productive impression of primarily serving commercial needs.
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Hydro: Refreshing rollover navigation
Characteristic shortcomings of rollover navigation are ironed out.
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Atofina: Getting the chemistry right
One of the more intriguing brandbuilding efforts on the web.
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Toulouse city council: Going too far with technology
An accessibility feature that commits a basic usability sin.
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Surfing the Net with Kids: Fooling around is serious fun
Why online games can be a powerful marketing tool for an organisation.
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Currys: Explaining product terminology
Jargon Buster acts as discreet assistant, putting the retailer on its customers’ side as they make a decision.