BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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Noser Engineering: Making nonsense
Translation software scores beta minus
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E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
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Moody's: Downgrading usability
Lack of clarity adds to the disruptive effect of a mash-up of link behaviours.
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Smiths Group: Showing common purpose
Company profiles underline group coherence.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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BAA: Dating letdown
Initial promise for picture editors is not sustained.
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United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
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Burberry: Lacking contrast
Fashionability shades accessibility.
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The Royal Borough of Kensington and Chelsea: Welcoming feedback
A local council elects a quick and friendly method of gathering feedback.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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AboveNet: Defeating the object
A contact strategy loses impact in translation.
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Oracle: Unseeing I
Two useful menus suffer from a lack of visibility.