BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Computershare: Missing a language
An unlikely language option brings local knowledge into question.
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Pfizer: Short-changing with a shortcut
A novel indexing aid makes menus more manageable, but not for all visitors.
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Coca-Cola: Repurposing tools
A product-comparison tool is adapted as a reputation builder.
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Waitrose: Blogging the blog
All the ingredients for corporate blogger authenticity.
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DC Leisure Centres: Missing logic
A well-honed facility finder falls down by failing to explain itself.
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Cadbury Schweppes: Hiding its gorilla
Internal search is no help finding a most-watched commercial.
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SAGE Journals Online: Saving searches
Registered users of a specialist site are given a personal search results archive.
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NCIL: Something of a gimmick
A well-intentioned ‘colour change’ feature could be missing the point of web accessibility.
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Scottish Widows: Risking reduced benefits
Adoption of a phone-weighted approach to customer contact may be selling down web gains.
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Zubrin: Unleashing Flash video
Seamless video clips of a presenter provide summaries and help with navigation.
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Cunard: Marketing from mid-ocean
Webcams provide self-refreshing promotions to potential customers.
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Rackspace: Convincing customers
Video case studies are the centrepiece of customer support marketing.
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Eurail: Delaying important information
Visitors are not told they may be making a wasted journey.
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British Airways: Striving for informality
Less polish aims to maker a promotional film more convincing.
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Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.