BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Computershare: Missing a language
An unlikely language option brings local knowledge into question.
Pfizer: Short-changing with a shortcut
A novel indexing aid makes menus more manageable, but not for all visitors.
Coca-Cola: Repurposing tools
A product-comparison tool is adapted as a reputation builder.
Waitrose: Blogging the blog
All the ingredients for corporate blogger authenticity.
DC Leisure Centres: Missing logic
A well-honed facility finder falls down by failing to explain itself.
Cadbury Schweppes: Hiding its gorilla
Internal search is no help finding a most-watched commercial.
SAGE Journals Online: Saving searches
Registered users of a specialist site are given a personal search results archive.
NCIL: Something of a gimmick
A well-intentioned ‘colour change’ feature could be missing the point of web accessibility.
Scottish Widows: Risking reduced benefits
Adoption of a phone-weighted approach to customer contact may be selling down web gains.
Zubrin: Unleashing Flash video
Seamless video clips of a presenter provide summaries and help with navigation.
Cunard: Marketing from mid-ocean
Webcams provide self-refreshing promotions to potential customers.
Rackspace: Convincing customers
Video case studies are the centrepiece of customer support marketing.
Eurail: Delaying important information
Visitors are not told they may be making a wasted journey.
British Airways: Striving for informality
Less polish aims to maker a promotional film more convincing.
Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.