BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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ArcelorMittal: Optimising issues
A minority of visitors are presented with a distorted site.
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Castorama Russie: Revitalising homes
A distinctive impression is created from standard feature.
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jonwallacedesign: Displaying innovation
The appearance of Flash is achieved without its downside.
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COP15 Copenhagen: Targeting constituencies
A refreshing approach customises background information.
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Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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Eden Project: Symbolising accessibility
Visual prompts illustrate a supportive approach.
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NHS: Registering losses
Poor campaign management drives people away.
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ING: Popularising economics
Everyday explanations need more explaining
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DSM: Matching businesses
Basic web dynamics make a finder seductively easy to use.
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Shell: Misdirecting banners
An ad in one language delivers publicity in another.
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Thales: Leaving its card
Poor signposting undersells a useful contact feature.
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ING Renault F1: Lagging behind comments
Fans take the wheel in a crisis
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The European Central Bank: Cracking the QR code
A new device is far from the gimmick it looks.
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Skinny Blonde: Provoking new contacts
Additions to the traditional directory entries.