BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Compass Group: Peopling its pages
A convincing demonstration of management principles transcends lip service.
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Department of State: Recruiting with multimedia
Interactivity creates an experience that should both interest and engage potential recruits.
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The Co-operative Bank: Giving in the past
Sloppy attention to content updating takes the edge off a bank’s ethical enthusiasm.
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Piper Jaffray: Losing track of time
Failure to keep track of a recruitment feature creates a damaging impression.
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Deloitte: Accounting for localised preferences
A combination of customisation and localisation reflects a remarkable effort to individualise content.
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The Observer: Applying by numbers
The routing of applicants from printed ads to the careers site is noteworthy on several counts, not least that it is the only follow up offered.
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AIG: Sending jobseekers round in circles
A basic flaw in the system lets down jobseekers who are commendably pointed to opportunities in their local or chosen region.
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Technip: Prolonging a glance
An unusual site template precipitates a hold up in navigation.
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Nokia: Connecting with staff
A subtle blend of content and presentation lifts an important part of a careers site above the ordinary.
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University of Sunderland: Restricting access to browsers
‘Optimising’ a site for relatively recent generations of PC and Mac browsers risks placing an unnecessary restriction on access to the site.
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ExxonMobil: Maintaining a life-time connection
Giving prominence to a retirees’ site serves a wider purpose than catching the attention of ex-employees browsing the main site.
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Nottingham City Council Online: Bringing information closer
A smooth experience for job seekers navigating between relevant bits of information about a vacancy.
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General Motors: Talking people
Use of audio testimonies is both unusual and effective in giving the company a ‘human’ face.
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Futureshop: Screening job applicants
Above-average use of the web to streamline the application process and realise real savings in recruitment costs.
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UNESCO: Getting recruits to select themselves
An effective device to reduce the number of unsuitable or speculative candidates applying for jobs or programmes.