BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Compass Group: Peopling its pages
A convincing demonstration of management principles transcends lip service.
Department of State: Recruiting with multimedia
Interactivity creates an experience that should both interest and engage potential recruits.
The Co-operative Bank: Giving in the past
Sloppy attention to content updating takes the edge off a bank’s ethical enthusiasm.
Piper Jaffray: Losing track of time
Failure to keep track of a recruitment feature creates a damaging impression.
Deloitte: Accounting for localised preferences
A combination of customisation and localisation reflects a remarkable effort to individualise content.
The Observer: Applying by numbers
The routing of applicants from printed ads to the careers site is noteworthy on several counts, not least that it is the only follow up offered.
AIG: Sending jobseekers round in circles
A basic flaw in the system lets down jobseekers who are commendably pointed to opportunities in their local or chosen region.
Technip: Prolonging a glance
An unusual site template precipitates a hold up in navigation.
Nokia: Connecting with staff
A subtle blend of content and presentation lifts an important part of a careers site above the ordinary.
University of Sunderland: Restricting access to browsers
‘Optimising’ a site for relatively recent generations of PC and Mac browsers risks placing an unnecessary restriction on access to the site.
ExxonMobil: Maintaining a life-time connection
Giving prominence to a retirees’ site serves a wider purpose than catching the attention of ex-employees browsing the main site.
Nottingham City Council Online: Bringing information closer
A smooth experience for job seekers navigating between relevant bits of information about a vacancy.
General Motors: Talking people
Use of audio testimonies is both unusual and effective in giving the company a ‘human’ face.
Futureshop: Screening job applicants
Above-average use of the web to streamline the application process and realise real savings in recruitment costs.
UNESCO: Getting recruits to select themselves
An effective device to reduce the number of unsuitable or speculative candidates applying for jobs or programmes.