BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Daimler: Circulating traffic
An integrated social channel drives website traffic.
Burberry: Lacking contrast
Fashionability shades accessibility.
Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.
National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
ExxonMobil: Overstretching a format
Split-level principal navigation comes with issues.
Daimler: Driving away applicants
A global tool lacks the local dimension it promises.
Deloitte: Removing local navigation
The way back is made harder for some alumni.
Verizon: Dropping service
Some corporate audiences are less favoured than others.
AXA: Fast-tracking enquiries
The handover to local information gets smoother.
Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
Siemens: Inviting questions
An open question hides a set of answers
FedEx: Packaging roles
Structured job opportunity information packs expedite recruitment.
Sandvine: Networking oversight
The missing link to a core social media channel.
Sky: Losing viewers
Case studies are let down by limited availability and poor structuring.