BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Daimler: Circulating traffic
An integrated social channel drives website traffic.
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Burberry: Lacking contrast
Fashionability shades accessibility.
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Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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ExxonMobil: Overstretching a format
Split-level principal navigation comes with issues.
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Daimler: Driving away applicants
A global tool lacks the local dimension it promises.
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Deloitte: Removing local navigation
The way back is made harder for some alumni.
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Verizon: Dropping service
Some corporate audiences are less favoured than others.
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AXA: Fast-tracking enquiries
The handover to local information gets smoother.
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Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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Siemens: Inviting questions
An open question hides a set of answers
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FedEx: Packaging roles
Structured job opportunity information packs expedite recruitment.
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Sandvine: Networking oversight
The missing link to a core social media channel.
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Sky: Losing viewers
Case studies are let down by limited availability and poor structuring.