BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Ernst & Young: Promoting ‘usies’
Other people's pictures help a firm to look good.
TD Bank Group: Working days
'Timelines' enrich job profiles and endorse the employer.
Albemarle: Outsourcing translation
The size of a gamble on the quality of an automated service.
Aegon: Working at home
A rare targeting of the biggest corporate visitor group.
Boeing: Listings inconsistency
Conflicting impressions are generated by multiple location finders.
BAM International: Working translations
An automated service is used to provide job information in many languages.
Mitsubishi Electric: Relating views
Links to popular pages are notably well deployed with sections.
UnitedHealth Group: Needing a full check-up
Worldwide coverage is not consistently coordinated and maintained.
Verizon Enterprise Solutions: Prompting shares
Timely reminders are included with individual pieces of content.
Marks and Spencer: Undermanaging expectations
Poor forward planning and partial updating create a misleading impression.
Procter & Gamble: Uniting nations
Expectations do no translate into the promised content.
Bosch: Greetings card
A seasonal message reinforces an international one.
Google: Surfacing stories
Side-by-side indexes show a better way to sell stories.
Telstra: Colouring pages
Visitors are encouraged to alter their perception of company messages.
Daimler: Misfiring English
Lack of a native speaker compromises translated content.