BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Google: Surfacing stories
Side-by-side indexes show a better way to sell stories.
Telstra: Colouring pages
Visitors are encouraged to alter their perception of company messages.
Daimler: Misfiring English
Lack of a native speaker compromises translated content.
Nexen: Sectioning search
A useful filtering mechanism is not made easy to find.
Schneider Electric: Unconvincing story
Content appeal is undermined by unnecessarily discordant elements.
UPS: Connecting container
Ever-present social links are delivered unobtrusively.
Philip Morris International: Filtering languages
Menu options are synchronised with available content.
Siemens: Challenging task
'Gamification' stimulates recruitment.
Maersk: All-containing social strategy
An experiment in B2B use of digital channels.
Sharp: Marketing example
Product case studies reveal a model of presentation.
Cannondale: Puncturing hopes
Jobseekers are brought to an sudden stop.
Nokia: Fragmenting messages
Offline systems mean online content is less global than it seems.
SAP: Tweeting employees
Choice of media sends a message of trust.
Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
Goldman Sachs: Quizzing candidates
Potential job applicants are put to the test.