BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Felda Global Ventures: Submerging a flotation
A major stock market debut goes unremarked.
JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
BASF: Simplifying social media integration
A microsite is abandoned in the name of clarity.
JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
Research In Motion: Searching blindfold
An accurate internal search mechanism is negated by poor presentation and missing features..
Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
Total: Controlling the flow
Intelligent mixing of online channels keeps all audiences informed in a crisis.
Burberry: Lacking contrast
Fashionability shades accessibility.
Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
Eli Lilly: Overlooking its own cures
In-house best practice is ignored when an improvement creates its own problem.
LightSquared: Scrolling news
Poor usability mars good archive presentation.
Swedbank: Combining sources
An archive pools all the news in all its forms.