BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Felda Global Ventures: Submerging a flotation
A major stock market debut goes unremarked.
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JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
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BASF: Simplifying social media integration
A microsite is abandoned in the name of clarity.
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JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
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Research In Motion: Searching blindfold
An accurate internal search mechanism is negated by poor presentation and missing features..
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Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
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Total: Controlling the flow
Intelligent mixing of online channels keeps all audiences informed in a crisis.
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Burberry: Lacking contrast
Fashionability shades accessibility.
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Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
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Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
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Eli Lilly: Overlooking its own cures
In-house best practice is ignored when an improvement creates its own problem.
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LightSquared: Scrolling news
Poor usability mars good archive presentation.
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Swedbank: Combining sources
An archive pools all the news in all its forms.