BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Amgen: Dulling down
Content alone is not enough to engage visitor interest.
-
Apple: Going against the tide
A Twitter-free news strategy has some logic.
-
BP: Flipping to Flickr
A corporate image library is moved off-site.
-
Cemex: Cutting up news
A novel approach to a related links panel.
-
ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
-
Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
-
PR Newswire: Supporting picture editors
An image download service is exemplary, as far as it goes.
-
Coca-Cola: Editing extremes
A magazine-style approach magnifies the importance of story choice.
-
Rockwool International: Sharing its identity
A company Facebook page not of its making.
-
Google: Adding a plus
A self-serving news feed is still of wider interest.
-
AB InBev: Watering down preparations
Allegations against a global brand expose online management flaws.
-
Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
-
Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
-
Manpower Group: Tweeting from the top
Rare commitment to public engagement is under-exploited.
-
abc News: Automating loss
Use of transcript software exposes editorial need.