BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Centrica: Mapping materiality
Exemplary service for a professional audience.
Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
PepsiCo: Losing sparkle
Report data goes flat when left unrefreshed.
BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
UniCredit: Supporting data
Interactive charts as a reputation-building tool.
Haier: Keeping back content
Judgement is needed on what is in the local interest.
Shell: Integrating media
A coordinated response contains potential reputation damage
Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.