BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
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ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
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PepsiCo: Losing sparkle
Report data goes flat when left unrefreshed.
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BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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UniCredit: Supporting data
Interactive charts as a reputation-building tool.
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Haier: Keeping back content
Judgement is needed on what is in the local interest.
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Shell: Integrating media
A coordinated response contains potential reputation damage
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Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
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Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.