BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Orange: Energising links
A mundane feature of navigation is given new vigour.
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BrownFlynn: Making notes
A report tool adds a new dimension of usefulness.
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Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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Eni: Exploring new resources
More information would help sharing options pay off.
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The European Central Bank: Cracking the QR code
A new device is far from the gimmick it looks.
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Katusha: Coming to the front
A cycling sponsor gets its profiles in gear.
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3M: Hiding from itself
Outsourcing a critical area sends it off the radar.
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Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
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Novartis: Relating to contacts
Customised links enhance a leading resource.
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STMicroelectronics: Checking performance
Web-specific design opens up an annual report.
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“la Caixa”: Reporting enrichment
Web-enabled new dimensions enliven a report.
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Wal-Mart : Liberating the chairman
Lifting from the annual report adds resonance.
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Cisco : Opening up
Use of the medium reinforces a message
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GE: Portraying a team
Two treatments suggest a mix-and-match improvement.