BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Volkswagen AG: Reporting delay
An old model of a report is left in the showroom.
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
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Cemex: Cutting up news
A novel approach to a related links panel.
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Corus Entertainment: Switching sides
Deep content has nowhere to go.
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Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
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PepsiCo: Losing sparkle
Report data goes flat when left unrefreshed.
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Google: Adding a plus
A self-serving news feed is still of wider interest.
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AB InBev: Watering down preparations
Allegations against a global brand expose online management flaws.
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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Novo Nordisk: Waiting for the man
Circumstances stir up an iPad nightmare.
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UniCredit: Supporting data
Interactive charts as a reputation-building tool.
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SABMiller: Featuring videos
A content initiative to keep an eye on.
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Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.