Repsol : Bringing questions alive
Life is breathed into a simple questionnaire.
Repsol, the Spain-based oil, gas and petrochemicals company, uses interactive video as part of its online recruitment.
Repsol devotes a substantial sub-section of the careers (Employment) area of its corporate site to selling itself to potential candidates. Among the content of ‘What Repsol has for me’ is Find your place, a tool that generates advice on where someone may fit into the company based on their education, experience, personality and preferences.
Find your place is a video-based presentation that simulates a live interview conducted by two young company employees. After a brief introduction from them, the ‘interview’ proceeds according to the answers given to written questions that appear regularly on the screen. These start with an enquiry about the person’s level of education/training, and continue to build up a simple profile of skills and characteristics. As each question is set, the video pauses. After the jobseeker clicks an answer (yes/no or one from a choice of options), the video picks up again with a response from one of the presenters, leading to the next question. At the end a report card is produced summarising suitable areas of employment and the relevance or importance Repsol places on the candidate qualities revealed. Like the rest of the tool this is in Spanish only, even on the international version of the site.
Several companies have used the interactive properties of the web to provide a match-making tool on their careers sites. Repsol takes the level of engagement up a notch by harnessing it to video to produce an informal first interview – and one with real people rather than an expressionless FAQ avatar. The format sends out a positive message, especially to younger jobseekers, about how up-to-the-moment and inventive Repsol is; and it makes use of a medium, online video, with which people feel increasingly comfortable.
In essence the process is no more than that of a multiple-choice questionnaire designed to weed out speculative candidates and help others direct themselves to the most suitable vacancies. But kitted out in video, what’s to stop it applying successfully to surveys and customer service and helpline tasks?http://www.repsol.com/es_en/corporacion/empleo/que_tiene_repsol_para_mi/encuentra_tu_sitio/
First published on 09 February, 2010