BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Deutsche Bank: Exposing executives
A new way of looking at board presentations.
-
Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
-
Novartis: Relating to contacts
Customised links enhance a leading resource.
-
Tide: Brightening results
Search pages match site design as well as content.
-
SAP: Capturing carbon
A public airing for a stapleof management reporting.
-
Rockwool France: Warming to social media
A quirky ad's initial impact is amplified.
-
RSPB: Migrating enquiries
Contact management benefits from page management.
-
STMicroelectronics: Checking performance
Web-specific design opens up an annual report.
-
“la Caixa”: Reporting enrichment
Web-enabled new dimensions enliven a report.
-
StatoilHydro: Moving content
A response to disaster is reflective of management culture.
-
Legalease: Truncating search terms
Limitations limit the value of search to all parties.
-
Volkswagen: Labelling lapses
Non-descriptive links lead to confusion all round.
-
Wal-Mart : Liberating the chairman
Lifting from the annual report adds resonance.
-
Vodafone: Disconnecting contacts
The devil is in a lack of cues for detail
-
Cisco : Opening up
Use of the medium reinforces a message