BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means: The site you're viewing has a feed available.-
Bouygues Telecom: Hanging up on students
Recruitment information leads targeted candidates into a dead-end.
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Heinloth: Animating a brochure
A visually arresting way of packing basic information into a confined space.
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eGov monitor: Mechanising translation
A freeware application shows its strengths and drawbacks.
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Atlantis Plastics: Reacting to tragedy
The web is overlooked as a channel in crisis management.
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Hotel Col Alto: Guiding guests from afar
A route planner reinforces a quality-of-service message.
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Careerchoices: Reviewing the first
The first BC Tip had a navigational point worth revisiting for Tip number 500.
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Aberdeen Group: Ticking the wrong box
A display of clients is too eye-catching for its own good.
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Yamaha: Pointing pointlessly
Contradictory uses of a navigational indicator sow confusion.
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The Beacon Fellowship: Viewing in isolation
Video case studies lose some of their power through poor integration.
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Viking Direct: Keeping itself to itself
Company information is in overly short supply on an e-commerce site.
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SCM Microsystems: Unsettling surprise
Quick links and secondary navigation are mixed in a most confusing way.
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BP: Celebrating its legacy
Simple means lift a corporate résumé.
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Motorola: Fencing off press releases
Local archives for many locations can only be accessed via a central media area.
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Comet: Making a bad initial impression
‘Insider’ shorthand in navigation panels obscures a featured section of content.
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Corus Group: Supplementing navigation
A ubiquitous and workmanlike set of quick links for customers.
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P&O Ferries: Flagging its concerns
A bold and highly visible presentation of environmental management practices.
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Starbucks: Diluting impact
Low-level promotion is at odds with an attempt to attract customer involvement.
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Climate Counts: Shading opinion
An independent guide influences brand and company reputations.
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Alcatel-Lucent: Filtering fall out
Less-than rigorous tagging leads to too few search results.
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NDS: Segregating major users
Popular sections are inaccessible directly from large parts of the site.