BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Apple: Going against the tide
A Twitter-free news strategy has some logic.
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Canadian Space Agency: Captivating an audience
A world of compelling new content to explore.
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Land Securities: Interpreting jargon
Added features power up a guide to terminology.
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Volkswagen AG: Reporting delay
An old model of a report is left in the showroom.
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
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BP: Flipping to Flickr
A corporate image library is moved off-site.
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Shell: Mixing film
Game technology enlivens online corporate messages.
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Cemex: Cutting up news
A novel approach to a related links panel.
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ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
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Corus Entertainment: Switching sides
Deep content has nowhere to go.
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Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
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Dentons: Running the clock
A useful addition to contact information could be managed better.
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Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
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PR Newswire: Supporting picture editors
An image download service is exemplary, as far as it goes.