BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Unilever: Covering its steps
Major signposts are blotted out within a section.
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HypoVereinsbank: Bundling the news
A combination of features provides a powerful search tool.
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Lukoil Belgium: Interviewing online
Prospective managers are put on the spot.
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TechNewsWorld: Previewing stories
Sampler panels optimise use of high-content pages.
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ArcelorMittal: Optimising issues
A minority of visitors are presented with a distorted site.
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Castorama Russie: Revitalising homes
A distinctive impression is created from standard feature.
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Orange: Energising links
A mundane feature of navigation is given new vigour.
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Morrison: Diverting side-shows
A staged trail-in detracts from the main film.
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BrownFlynn: Making notes
A report tool adds a new dimension of usefulness.
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jonwallacedesign: Displaying innovation
The appearance of Flash is achieved without its downside.
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COP15 Copenhagen: Targeting constituencies
A refreshing approach customises background information.
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Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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Eden Project: Symbolising accessibility
Visual prompts illustrate a supportive approach.
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NHS: Registering losses
Poor campaign management drives people away.