Website Effectiveness newsletter
All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.
There are two parts to the Website Effectiveness newsletter:
David Bowen website commentaries
Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.
BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.
There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.