Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

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There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

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Issue 204: 17 November, 2010 Commentary How Twitter will corrupt contact . Tips ExxonMobil, Pacific Hydro, Radient Pharmaceuticals, and Hewlett-Packard .
Issue 203: 03 November, 2010 Commentary How seeing aids believing . Tips Grand Palais, Nestlé, Huawei, and BASF .
Issue 202: 20 October, 2010 Commentary What’s wrong with the way we word . Tips Hertz, Roche, Altria, and Winston & Strawn .
Issue 201: 06 October, 2010 Commentary How to cause a silly effect . Tips Responsible Investor, Timberland, Asda, and Start .
Issue 200: 21 September, 2010 Commentary Where to get the measure of value . Tips Fuji Xerox Australia, Honda US, Yale University Art Gallery, and RSM Tenon .
Issue 199: 08 September, 2010 Commentary What to pluck from the Potash site . Tips Bank of America, India Times, Standard Chartered, and PotashCorp .
Issue 198: 25 August, 2010 Commentary What’s to fear about a new address . Tips The New York Times, BMC Software, Roche, and Hewlett-Packard .
Issue 197: 11 August, 2010 Commentaries . Tips Novartis, British American Tobacco, Hays, and Union Pacific .
Issue 196: 28 July, 2010 Commentary What’s of note about the British way . Tips KPMG, Footon, and AG2R La Mondiale .
Issue 195: 14 July, 2010 Commentary Why there’s no going wrong with mobile . Tips BMC, HTC, SABMiller, and Ball Corporation .

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Repurposing a tool as marketing

A standard and commonly used device ion the web tool box is deployed to good effect as a marketing feature. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...