Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

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There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

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Issue 236: 21 March, 2012 Commentary Why mainstream media still matters more . Tips Daimler, Burberry, Hydro, and Pernod Ricard .
Issue 235: 07 March, 2012 Commentary Why social media requires more online gardeners . Tips Target, Microsoft, Eli Lilly, and LightSquared .
Issue 234: 22 February, 2012 Commentary How to respond to the new diversity . Tips 10gen, PricewaterhouseCoopers, Swedbank, and Xstrata .
Issue 233: 08 February, 2012 Commentary What’s behind Facebook’s billions . Tips OFT, News Corporation, Capita, and KPMG .
Issue 232: 25 January, 2012 Commentary How not to optimise your showing on Google . Tips The Royal Borough of Kensington and Chelsea, KPMG, Kraft Foods, and Heinz .
Issue 231: 11 January, 2012 Commentary What will be... and what may be . Tips Kellogg, Sanofi, Credit Suisse, and National Trust .
Issue 230: 14 December, 2011 Commentary Why the web’s mourners are dead wrong . Tips Genel Energy, AboveNet, Mouchel, and Suntech .
Issue 229: 30 November, 2011 Commentary What to make of Google+ . Tips Virgin America, Oracle, China Sunergy, and ExxonMobil .
Issue 228: 16 November, 2011 Commentary How Nestlé applied itself to apps . Tips Catlin, Daimler, Deloitte, and Verizon .
Issue 227: 02 November, 2011 Commentary Where there’s no consensus on convention . Tips Afren, Schweppes, CVS Caremark, and Teck .

BC Tip: Integrating pains

Breaches of convention make browsing content difficult. more...

BC Tip: Consolidating information services

A case study in how a few sensibly-placed links can provide a big boost to customer service. more...

Comment: How to respond to device diversity

Corporate web managers should not lose sight of how their site is being used as they figure out how to design one to suit all viewing environments, David Bowen says. more...