Issue 243

Where frontiers are waiting to be crossed

Channel proliferation can open up new worlds of ideas for enterprises to explore if they are bold enough to go where non-corporates have gone before, David Bowen says.

Best practice from JC Penney, Standard Chartered Private Bank, Esh Group, and Greenhill

  • JC Penney : Dividing to rule
    Corporate information seekers are isolated and marginalised.
  • Standard Chartered Private Bank : Overcomplicating selection
    Alternate ways to browse a document library elaborate what should be a simple process.
  • Esh Group : Leaving out windows
    The effectiveness of an interactive organisation chart is weakened.
  • Greenhill : Splitting menus
    Inconsistency adds to the confusion of an exposed menu system.