Issue 241

Where mobile is going

The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach, David Bowen says.

Best practice from Wacom, Nestlé, Google, and BASF

Wacom : Complementing mobile design
A product website provides a coherent experience for mobile and desktop users.
Nestlé : Sugaring tweets
Four ways to add value to an investors Twitter feed.
Google : Searching for links
Bottom-up navigation upsets usability.
BASF : Simplifying social media integration
A microsite is abandoned in the name of clarity.

BC Tip: Going against the tide

A Twitter-free news strategy has some logic. more...

BC Tip: Switching policy

Local treatment of external links gives a glimpse of internal governance. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...