Websites that look and function like apps and social media channels are the trend for 2012, but are they the future of online communications, Scott Payton asks.
Best practice from JP Morgan Chase, Research In Motion, T. Rowe Price, and Foster + Partners
JP Morgan Chase
Control of company messages is ceded to the media.
Research In Motion
An accurate internal search mechanism is negated by poor presentation and missing features..
T. Rowe Price
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
Foster + Partners
An attempt at a branded heading subverts its descriptive sense.